Pakistan Poultry Association enthusiastically participated in Women Health Festivalheld on 5th March 2018 at Falettis Hotel Lahore. Members of Pakistan Poultry Association attended the event. To create awareness and to remove myths and mis-concepts about chicken meat and eggs amongst the masses, Pakistan poultry association has recently launched a consumer education campaign for the year 2016-17. In this regard, Pakistan Poultry Association participated in the event. PPA not just actively participated in the event by exhibiting the poultry related products and displaying the documentary on the production process from grandparents to layer, broiler, poultry feed, processed chicken and eggs. PPA participation in the event was encouraged by the general public who have come from all over the country to participate in the event. PPA has conveyed the message of the nutritional benefits of poultry products that poultry Meat & Eggs are absolutely safe and healthy.

Pakistan Poultry Association displayed the backdrop banner at the stall and placed standees, containing the messages and slogans of healthy chicken and eggs on them.

The event was well attended by many members of PPA. A large number of students and women attended the event. Doctors were also present at the stall to answer the queries of general public. They not only cleared the doubts of most of the physicians in the hall about the poultry products but also gave them the insight about the mechanics and driving force of the poultry sector. They added that poultry sector of Pakistan succeeds in bridging gap between demand and supply of the essential protein requirements of consumer need in the most economical way. He further said that poultry at present contributes about half of the total meat consumption and generates employment and income for about 15 hundred thousand people.

While answering the questions of visitors at the stall one of the doctor said that the poultry industry use typical breeding pattern to get eggs and is not a process of few decades but it took 100 years to get this breed of broiler we have today. It is the result of selective breeding. He also put light on the differences in the Desi bird and layer for their egg production per annum as commercial layer produce three times more eggs than indigenous birds.

The purpose to attend this event was well served by not only conveying the message of the nutritional benefits of poultry products to the general public but also by busting the myths, rumors and all types of mis-conceptions about the poultry products to the physicians from all over the country.